Attraction marketing these days is all about developing relationships. Gone are the instances when people would buy from you despite whether they knew or liked you or not. There are just too many disingenuous people out there and too many innocents (and not so newbies) who have been let down by them.

That's why the image of attraction marketing has become so dominant, it's about constructing relationships, giving something of yourself that is valuable to others.

We all have something to present, you just need to identify which of your talents you are at ease sharing and this will tell you which niche to focus on. Apart from anything else however, you need to continually improve your communication skills. A huge section of our personal communications are based on non-verbal aspects and these are almost totally devoid or eliminated from written or audio communications.

It is extremely important to bear this in mind when you are working on building relationships with your referrals.

You are never going to be able to delight everybody on every occasion as that old saying goes, but you definitely can work hard on developing and showing (or being) yourself when you write to them.

Develop yourself by leaving others first. Think about what it was that you wanted most when you were in their place and then share that with them (freely, well at least in return only for their email address and maybe phone number lol).

Depict yourself by learning to let your natural self shine through your writing, be open, think it through and explain it in your own words, don't simply regurgitate what you read in the ads or what your current guru has sent you. Share their expertise with your prospects by all means but make it clear where that is coming from if you are going to quote someone else verbatim and then back that up with your own reasons for thinking that particular information is worthwhile so they still get an image of the real you.

Always include several alternative contact methods in your chats with your prospects so they can use a communication style that suits them rather than be bound to the one that you choose.

Social networks and forums can be great ways to get yourself looking familiar and to create relationships with people that enable you both to choose if you would like to work together before you talk shop (caveat: using a sledge hammer approach to promoting your industry ends up doing little more than sending you straight to someone's 'people you most want to avoid' list..)

You need to build liking for yourself, (your brand), before you can attract the kind of people in who are going to work effectively with you, the more you give willingly and at the start, the less people request your time, reassurance and presence in order to find their own level of replication and duplication.

In reiteration then, the key to building relationships with your prospects is to develop your communication skills and to utilise to the utmost, the various technologies available to help you do this. Let yourself shine through so that people are able to connect to you on a personal level. Become someone that others want to be around because you have so much to give them, share willingly and gladly the experience that you have and never stop growing yourself. This way your brand will take care of itself and you will gradually become an expert attraction marketer.