Success in business has nothing to do with salesmanship, little to do with understanding of your company products or services.

It is as a result of some far more basic fundamental principles that should establish your achievement or failure at anything you achieve in life.

Consistency

We wake up each morning, we brush our teeth, wash, get dressed and have breakfast. We are consistent in our actions. We do this every day. We need to repeat it in being consistent with our projects related to our business for the days that we have chosen we are going to work, be it 1 or 7 days a week. We must get it done consistently. We must concentrate on the actions not on the result.

When we go mountain climbing, if we would repeatedly look at the summit we would soon trip up and fall down. We must concentrate on every step at a time, one at a time and as for sure as the sun goes down we will get to our summit.

Belief

A complete and genuine belief in our business, its services and products and exactly what it can give its customers.

Attitude

Possibly the most important of these three but worthless on its own. It is actually no good having the perfect attitude in the world if one is sitting in a closed area not talking to anyone. So, what is behavior aside from how one feels about oneself and others.

Your face is plain, completely clear and your behavior shines through whether it is negative or positive. The first second which prospective customer sees you perhaps before you understand him, your behavior comes through. The customer recognizes it, maybe only psychologically and will respond accordingly. We all know the first factor every salesperson should sell is themselves just before they open up their mouth.

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