MLM genealogy leads can be a valuable tool in building your network marketing business, especially if you're a professional internet marketer. But, much like anything else, there are both positives and negatives to using them. In this article, we'll look at the issues surrounding MLM genealogy lists.

First, The Good...

I often talk to mlm business owners that are new to this business. Quite often, they've been told by their upline to make a list of friends, family members, and colleagues to approach about their opportunity.

This is not the best way forward.

If you're selling sports cars, the best possible prospect is someone who has purchased a sports car lately... that might include your friends, family, and acquaintances.

Sponsoring someone into your MLM prospect is no different. Preferably, you want t speak with people who have signed up with a network marketing opportunity lately. These are referred to as "opportunity buyers," and that's exactly what MLM genealogy leads are.

Therefore, if you're thinking about purchasing MLM genealogy leads, you're on the right path.

The Bad...

Regrettably, it's not always that simple.

MLM genealogy leads are often years old, having been pulled from the back office of companies which are no longer in business. This translates into a lot of bad numbers and people screaming, "John doesn't stay here anymore... Quit phoning me!"

Furthermore, there's a very good chance that the list has been marketed often times. It's likely that, your "fresh MLM genealogy lead" is contacted many times before you ever bought their information.

One more issue is consumers. A lot of companies place both customers and marketers in the same report, and simply because someone bought a product does not mean they'll be considering joining an opportunity. Yet more of your time is squandered.

The Ugly...

Last of all, there's one vitally important thing to consider. Every name on the list which you purchased there for one reason and one reason only: they joined up with, or purchased product from, a MLM.

Not one of them called for their name to be put there, neither did they ask to be solicited by you.

This influences you in two ways:

1) Legally, you need to be careful in how you initiate contact. Since you don't have their permission, and their telephone number might be on the do not phone call list, you can't use something like voice broadcasting... and also you need to be careful with e-mail.

You may call them one by one, but that's not so efficient...

Direct mail is most likely most secure, but some MLM genealogy leads actually include address data. The majority of include name, phone, and e-mail if you're fortuitous.

2) It takes more skill to achieve success with these leads. If you're going to attend the phone and call them harsh, you better know exactly what you're going to say and be positive in your delivery.

If not--if they smell fear--you'll be eaten alive!

So there you have it! The good, the bad, as well as the ugly on MLM genealogy leads.

You are right to be aimed towards opportunity purchasers, but be aware that the majority of MLM genealogy lists are aged, outdated and full of bad data. You need to be careful how you contact them, and when you do actually reach the person whose name is on your list you'll need to handle the conversation with care.