Alternative energy stock portfolios are a great part of a modern day investor's financial plan, due to the fact that there is so much upward potential.

These make good long term growth investment vehicles, plus the funds put into them by you, the investor, serves to further the cause of implementing the alternative energy power sources that we need as we travel into the twenty-first century and beyond.

Analysts predict that by 2013, the alternative energy industry is going to be a $13 billion dollar business in today's dollars.

This figure bespeaks a large return on investment. Indeed, if you were to invest in a start-up alternative energy business, you may find yourself having invested in the next Microsoft in terms of return on your investment.

People today are fed up with increasing costs of gasoline. While this alone is not sufficient understanding of the need for developing alternative energy sources, it's a factor which can act as a market maker.

This means that, your investments in alternative energy providers make a great deal of financial sense.

Having said that, this does not mean that you don't first want to do some careful investigation into alternative energy stocks, perhaps with the help of a financial planner.

" A couple of renewable energy firms are going after the right markets, but that doesn't mean you should go acquire every name in the sector. Investors need to be cautious about chasing the stocks," says Sanjay Shrestha, who's an expert at First Albany Capital.

If you're an investor, then you know that the problem in this sector is that nearly every single one of the major players within the alternative energy for profit game are start-ups or in the very early stages of growth.

This means that they have rather minuscule (even if growing rapidly) sales, and no expected profitability during the near term or history of earnings for you to be able to research.

This can lead to some bubbling, as with what happened to the dot-com business at the turn of the twenty-first century. Bubbling in the stock market is not a good thing for investors.

Experts and financial planners can play a crucial role in being able to help you get it right with sustainable energy investing.

"We don't play around in the tiny cap stocks that have technology and not much revenue (the 'hope' stocks). We put money into businesses with clear cash generation plans in place," are the words of Ben Walker, who is a senior portfolio manager at the Gartmore Global Utilities Fund out of London.

Still, the outlook is really positive overall, and healthy.

"It is good to see that the number of renewable energy funds and the quantity of money flowing into these funds is increasing," according to chief executive of British alternative electricity supplier Good Energy Juliet Davenport.

"The renewable generation marketplace is at a critical stage in its development. It needs the continued support of the consumer, investor and government to make sure that it reaches its potential and truly starts to make a difference to climate change."

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